Create a comprehensive guide on utilizing advanced ad targeting options like lead generation, video views, and website conversions to effectively reach your desired audience, highlighting the purpose and benefits of each option and providing specific strategies for implementation, audience segmentation techniques, and tailoring ad content to different target groups, while also addressing key considerations and potential challenges. This task is important because it will help digital marketing strategists maximize ad effectiveness and reach their ideal audience, ultimately leading to increased conversions and business growth.
Picture this: You get a few random cards from the deck of life. You shuffle them around in your hand, looking for the “safest” ones. You play these cards, avoiding the ones that will get you into “trouble.” …And that’s all. Your life is decent, safe, and unspectacular. But sometimes a voice in your head […]
This February, I dropped $4,400 on a new 16″ MacBook Pro. I’m approaching ten years of full-time entrepreneurship this May, and, I just turned 30. Getting the new MacBook Pro felt like an accurate way to celebrate. Every single computer I buy is a massive investment that gives me an even bigger return. My entire […]
…You’re a writer. It isn’t a title you throw around lightly. You’re not writing crappy fiction in your spare time (or whenever you feel the “poetic urge”), and you’re not just banking on your English degree or your love for reading. You have actual skill and enthusiasm for putting great sentences and paragraphs together. You […]
I’ve been investing in YouTube video production for my business since 2017. In fact, I spend 3-4 entire days per month filming and delegating the footage to my YouTube producer. On average, I spend around $300 per month on production. However, it wasn’t until my third year doing it that I got monetized on YouTube, […]
Mindfulness and mindset — I believe these practices are directly responsible for 70% of my success. But facts, friends: I’m not your naturally positive, starry-eyed optimist. By nature, I’m a pessimist. (Aka, realist.) This fact may have a great deal to do with the fact that I grew up in a household of four, where […]
Yesterday, Google ran over 8.5 billion searches. But just 25 years ago, no one knew what “Google it” even meant. Things change. And they’re changing fast. ⚡ Online marketing strategies are changing so swiftly, in fact, that the content marketing industry’s worth is predicted to skyrocket to $600 billion by 2024. What does this mean […]