Create a comprehensive guide that explains the concept of brand safety, highlights the importance of viewability, and provides practical tips for utilizing ad targeting options to effectively reach the desired audience, maximizing ad reach and effectiveness. This task is important because it will help digital marketing consultants understand and utilize ad targeting options to optimize ad campaigns, ensuring brand safety, viewability, and reaching the right audience. The benefits of this task include increased ad reach, improved audience engagement, and maintaining a positive brand image.
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