As an advertising expert, your task is to provide guidance on how to use ad metrics such as click-through rate and conversion rate to optimize a campaign, explaining their importance in measuring ad effectiveness and outlining steps to analyze data, identify underperforming ads, make data-driven decisions for improvement, adjust targeting and messaging, and monitor impact over time for continuous improvement. The benefits of this task include maximizing campaign results, driving better ROI, and improving overall advertising performance.
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