Create a comprehensive guide that educates digital marketing consultants on the concepts of cost-per-click (CPC) and cost-per-impression (CPM), provides strategies for leveraging these targeting options to optimize audience reach, and offers insights on tracking and analyzing campaign performance to refine targeting strategies over time, empowering consultants to make informed decisions for reaching their desired audience and maximizing ad reach and ROI. This task is important because it will help digital marketing consultants understand and utilize ad targeting options effectively, leading to more precise audience targeting and improved ad reach and ROI.
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