Create a comprehensive guide on budgeting for Google Ads campaigns, explaining the importance of budgeting, outlining key factors to consider, providing a step-by-step process for setting a budget, and advising on monitoring and adjusting the budget based on campaign performance metrics. This task is important because effective budgeting strategies can help optimize advertising spend and improve campaign performance.
Create a comprehensive guide on cost-saving strategies for a Google Ads campaign, including optimizing ad performance, targeting relevant keywords, creating compelling ad copy, using ad extensions effectively, improving Quality Score, reducing cost-per-click (CPC), utilizing ad scheduling, location targeting, and audience segmentation, monitoring campaign performance, conducting A/B testing, and regularly optimizing bids and budgets. This guide will help digital marketing consultants provide guidance on maximizing ROI and saving money in Google Ads campaigns.
Create a comprehensive guide on how to utilize Google Ads for Nonprofits to optimize a Google Ads campaign and save money, including eligibility criteria, steps for setting up a campaign, tips on keyword selection and ad targeting, leveraging the available budget effectively, and monitoring and measuring campaign success. This task is important because it will provide nonprofits with the knowledge and strategies to maximize their budget and achieve their campaign goals.
Create a comprehensive guide on effectively using Google Ads for Job Ads to maximize reach and quickly create job ads, explaining the benefits of increased visibility and targeting options, providing step-by-step instructions on campaign setup, ad copy creation, keyword utilization, optimization strategies, and monitoring and analyzing performance using Google Ads' reporting tools.
Picture this: You get a few random cards from the deck of life. You shuffle them around in your hand, looking for the “safest” ones. You play these cards, avoiding the ones that will get you into “trouble.” …And that’s all. Your life is decent, safe, and unspectacular. But sometimes a voice in your head […]
This isn’t going to be your typical, feel-good blog. It doesn’t come front-loaded with easy tips for how to beat procrastination for good. (Because procrastination isn’t that simple or straight-forward.) It was actually inspired by a sad event: Back when I ran Express Writers… I still remember these moments. They defined how I remember the […]
This February, I dropped $4,400 on a new 16″ MacBook Pro. I’m approaching ten years of full-time entrepreneurship this May, and, I just turned 30. Getting the new MacBook Pro felt like an accurate way to celebrate. Every single computer I buy is a massive investment that gives me an even bigger return. My entire […]
Is a marketing degree worth it? 🤔 Good question. After all, marketing is one of the hottest fields out there right now for jobs. 🔥 The stats paint an incredible picture (via LinkedIn’s jobs report): Marketing jobs have grown by 63% in the last 6 months. 381,000 marketing jobs were posted within the last year. […]
Do you have a morning routine working from home that you love? COVID-19 and the ensuing lockdowns changed how and where we work. 1 in 4 Americans now work remotely (and another estimated 36.2 million Americans will go remote by 2025!). Building strong morning routines working from home is now critical to millions of people. What’s interesting […]
Today, I want to share with you my real, uncut thoughts on building a million-dollar coaching brand in the 2020s. If you run a brand and plan to scale it this year, don’t miss the insights inside this blog. As most of you know, I’m stepping into transformational coaching and education with a goal of […]