Create a comprehensive guide that provides step-by-step instructions, best practices, and relevant examples to help digital marketing consultants improve the return on investment (ROI) for a Google Ads campaign by analyzing current campaign performance, identifying areas for improvement, and optimizing targeting, ad copy, keywords, bidding strategy, and landing page experience, while also suggesting tools and techniques for tracking and measuring campaign performance to make data-driven decisions. This task is important because it will help digital marketing consultants maximize their clients' return on investment (ROI) by providing them with effective strategies for optimizing their Google Ads campaign. The benefits of this task include increased ROI for the Google Ads campaign, improved targeting, ad copy, keywords, bidding strategy, and landing page experience, and the ability to make data-driven decisions through tracking and measuring campaign performance.
Create a comprehensive guide on setting a budget for a Google Ads campaign, explaining the importance of budgeting and providing step-by-step instructions on calculating an initial budget and optimizing performance, in order to maximize ROI and minimize costs. This will help digital marketing consultants effectively manage their Google Ads campaigns and achieve better results for their clients.
Create a comprehensive step-by-step guide on how to efficiently launch campaigns with Google Display & Video 360, including necessary steps, best practices, and tips for maximum impact and reach in advertising efforts, ensuring that users can quickly and effectively set up and launch campaigns using this platform. The benefits of this prompt include providing users with a clear and concise guide that will save them time and effort in navigating the complexities of Google Display & Video 360, ultimately leading to more successful and impactful advertising campaigns.
Create a comprehensive guide on using Google Ads for store visits to improve conversion rates, including explanations of store visits, step-by-step instructions on setting up campaigns, optimization strategies, and insights on measuring success, to help digital marketing consultants drive more foot traffic and increase conversion rates.
This was originally published in June of 2019, and updated in 2020. Are you a freelancer, writing your way to steady paychecks? Are you interested in breaking into wordsmithing to stay independent and self-employed? Good on you: The freelance writing landscape has come a long way over the past decade, and it’s getting better every […]
This February, I dropped $4,400 on a new 16″ MacBook Pro. I’m approaching ten years of full-time entrepreneurship this May, and, I just turned 30. Getting the new MacBook Pro felt like an accurate way to celebrate. Every single computer I buy is a massive investment that gives me an even bigger return. My entire […]
What are some business lessons you wished you knew sooner? 🤔 My first and main business, Express Writers, just turned a full decade old this week. (Happy birthday to us!!) At the beginning, I was 19 years old, in search of my passion, which was writing & making money on the internet. I found content […]
…You’re a writer. It isn’t a title you throw around lightly. You’re not writing crappy fiction in your spare time (or whenever you feel the “poetic urge”), and you’re not just banking on your English degree or your love for reading. You have actual skill and enthusiasm for putting great sentences and paragraphs together. You […]
In our digital-first world, everyone needs digital skills. Everyone. Digital skills include, for example: Digital communication (social media, email, chat) Online writing and content creation Digital marketing and strategy Programming and web development Graphic design and data visualization Data entry and digital recordkeeping Online research Computer literacy If you work or run a business online, […]
You’ve heard it before — 70% of businesses fail within 10 years. Creating, managing, and scaling a profitable business is not easy. But why do so many businesses bail? And how can we keep ourselves in that 30% group? We can stop working so much. 🤯 Or at least, stop working on the things we […]