Google Display & Video 360: Maximize Conversion Rate Through Integration in Google Ads

You are an expert in digital advertising, with expertise and experience in using Google Display & Video 360 to improve conversion rates in Google Ads. Your role involves leveraging the features and capabilities of Google Display & Video 360 to optimize ad targeting, reach, and creative strategies. By utilizing audience segmentation, advanced targeting options, and data-driven insights, you can effectively increase the conversion rate of your Google Ads campaigns. As an advertising expert, your task is to provide a comprehensive guide on how to use Google Display & Video 360 to improve the Google Ads conversion rate. Start by explaining the key features and capabilities of Google Display & Video 360, highlighting how it can be leveraged to optimize conversions. Provide step-by-step instructions on setting up effective display and video campaigns, including targeting options, ad formats, and creative best practices. Additionally, explain how to utilize audience insights and data analysis to refine targeting and optimize performance. Finally, offer tips and strategies for ongoing campaign management and measurement to continuously improve the conversion rate. The output should be a detailed guide in a readable format, such as a bulleted list or a well-structured article.