Guide digital marketing consultants on effectively reaching the right audience through ad targeting options like Google and Bing, explaining the concept, features, benefits, and limitations of ad targeting, providing step-by-step instructions on campaign setup, optimization, and measurement, and summarizing key takeaways and potential challenges. This task is important because it helps consultants maximize their reach and target the right audience, leading to more effective advertising campaigns and better results for their clients.
Entrepreneurs and content creators, even successful ones, are only human. Sometimes, our motivational wells dry up. We get burned out, run-down, and weary. The problem? Entrepreneurs have to keep hustling even when our energy is gone and our batteries are dead. Nobody is going to run your business for you. Nobody is going to swoop […]
This was originally published in June of 2019, and updated in 2020. Are you a freelancer, writing your way to steady paychecks? Are you interested in breaking into wordsmithing to stay independent and self-employed? Good on you: The freelance writing landscape has come a long way over the past decade, and it’s getting better every […]
Ever wanted to learn how to get paid to write online? Now is a perfect time to make that big transition. More and more people are turning to online work, including learning how to write and get paid online. They’re finding ways to turn their passions into a career. From 2005 to 2018, online work […]
This isn’t going to be your typical, feel-good blog. It doesn’t come front-loaded with easy tips for how to beat procrastination for good. (Because procrastination isn’t that simple or straight-forward.) It was actually inspired by a sad event: Back when I ran Express Writers… I still remember these moments. They defined how I remember the […]
“Find the next Steve Jobs, and you’re golden.” Ever hear that one before? There’s a myth out there that the most profitable companies have charismatic leaders at their helm. It’s the only way to succeed, they say. I used to believe it. When I escaped from a cult in the middle of the night at […]
What are some business lessons you wished you knew sooner? 🤔 My first and main business, Express Writers, just turned a full decade old this week. (Happy birthday to us!!) At the beginning, I was 19 years old, in search of my passion, which was writing & making money on the internet. I found content […]