Create a comprehensive guide on utilizing ad targeting options on popular social media platforms to effectively reach the desired audience, including explaining the different ad targeting options available, providing insights on setting up and optimizing ad campaigns, discussing the importance of audience segmentation, and leveraging data analytics for refining targeting strategies. This task is important because it will help digital marketing strategists maximize their reach and target the right audience, leading to more effective ad campaigns and better results.
Picture this: You get a few random cards from the deck of life. You shuffle them around in your hand, looking for the “safest” ones. You play these cards, avoiding the ones that will get you into “trouble.” …And that’s all. Your life is decent, safe, and unspectacular. But sometimes a voice in your head […]
This isn’t going to be your typical, feel-good blog. It doesn’t come front-loaded with easy tips for how to beat procrastination for good. (Because procrastination isn’t that simple or straight-forward.) It was actually inspired by a sad event: Back when I ran Express Writers… I still remember these moments. They defined how I remember the […]
This February, I dropped $4,400 on a new 16″ MacBook Pro. I’m approaching ten years of full-time entrepreneurship this May, and, I just turned 30. Getting the new MacBook Pro felt like an accurate way to celebrate. Every single computer I buy is a massive investment that gives me an even bigger return. My entire […]
Let’s be honest. If you’re a busy entrepreneur or marketer, you might be thinking, “Books?! I have no downtime to read a book.” Do you ever feel like you’re a clown juggling dozens of balls at once – family, work, hobbies, and more? If you pause for just one second, you might drop an important […]
In our digital-first world, everyone needs digital skills. Everyone. Digital skills include, for example: Digital communication (social media, email, chat) Online writing and content creation Digital marketing and strategy Programming and web development Graphic design and data visualization Data entry and digital recordkeeping Online research Computer literacy If you work or run a business online, […]
Content marketing is a booming industry set to reach a worth of $600 billion by 2024. It’s growing fast because it’s the modern way to market to consumers – ironically, by not marketing or selling to them. Instead, content marketing is about engaging with your audience authentically, growing relationships, and building trust through valuable, consistent, […]