Guide digital marketing strategists on effectively utilizing ad targeting options on YouTube and TikTok to maximize reach and engagement with their desired audience, including explaining different ad targeting options, providing insights on audience identification and ad campaign tailoring, discussing benefits and limitations of using these platforms, and offering recommendations for optimizing campaigns and measuring success. This task is important because it will help digital marketing strategists understand how to effectively target and connect with their desired audience on YouTube and TikTok, ultimately increasing reach and engagement for their ad campaigns.
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