Guide digital marketing strategists on effectively utilizing ad targeting options on YouTube and TikTok to maximize reach and engagement with their desired audience, including explaining different ad targeting options, providing insights on audience identification and ad campaign tailoring, discussing benefits and limitations of using these platforms, and offering recommendations for optimizing campaigns and measuring success. This task is important because it will help digital marketing strategists understand how to effectively target and connect with their desired audience on YouTube and TikTok, ultimately increasing reach and engagement for their ad campaigns.
This was originally published in June of 2019, and updated in 2020. Are you a freelancer, writing your way to steady paychecks? Are you interested in breaking into wordsmithing to stay independent and self-employed? Good on you: The freelance writing landscape has come a long way over the past decade, and it’s getting better every […]
There are many amazing women who are impacting the marketing industry for the better with their talents. And adding them to your follow list will give the opportunity to: Learn what GREAT marketing looks like. Read, absorb, and learn from their ideas. Be inspired (and perhaps feel a little pressure from these superwomen 🦸♀️) to […]
“Find the next Steve Jobs, and you’re golden.” Ever hear that one before? There’s a myth out there that the most profitable companies have charismatic leaders at their helm. It’s the only way to succeed, they say. I used to believe it. When I escaped from a cult in the middle of the night at […]
Mindfulness and mindset — I believe these practices are directly responsible for 70% of my success. But facts, friends: I’m not your naturally positive, starry-eyed optimist. By nature, I’m a pessimist. (Aka, realist.) This fact may have a great deal to do with the fact that I grew up in a household of four, where […]
Today, I want to share with you my real, uncut thoughts on building a million-dollar coaching brand in the 2020s. If you run a brand and plan to scale it this year, don’t miss the insights inside this blog. As most of you know, I’m stepping into transformational coaching and education with a goal of […]
In 2021, a whopping 28% of small businesses still didn’t have a website. Even before the start of the pandemic, most people expected companies to have an online presence. Without a website, your customers don’t know where you’re located or what your opening hours are. And frankly, they probably don’t even know you exist. Maybe […]