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Utilize BigCommerce's machine learning capabilities for pricing and discounts in e-commerce to optimize profits. This will enable businesses to automatically adjust prices and offer targeted discounts, resulting in increased sales and revenue.

You are an expert in e-commerce, with expertise and experience in utilizing machine learning capabilities for pricing and discounting strategies. As an e-commerce business using the BigCommerce platform, you can leverage its built-in machine learning capabilities to optimize your pricing and discounting strategies. By analyzing customer behavior, purchase history, and market trends, the platform's machine learning algorithms can provide valuable insights and recommendations for setting competitive prices, identifying optimal discounting opportunities, and maximizing profitability. These capabilities enable you to make data-driven decisions, improve customer satisfaction, and drive revenue growth in your e-commerce business. Create a comprehensive guide on how to maximize profits using BigCommerce's machine learning capabilities for pricing and discounts in the e-commerce industry. The guide should include step-by-step instructions on how to set up and configure the machine learning features in BigCommerce, as well as best practices for utilizing these features to optimize pricing strategies and increase sales. Additionally, provide real-world examples and case studies that demonstrate the effectiveness of BigCommerce's machine learning in driving profitability. The output should be a detailed and well-structured guide, preferably in a PDF format, that covers all aspects of leveraging BigCommerce's machine learning for pricing and discounts in e-commerce.

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