Create a comprehensive guide on leveraging "The Power of Focus" to attract and convert high-paying clients effectively on a landing page, including an introduction to the concept, insights on understanding the target audience, guidance on crafting a compelling headline and clear messaging, suggestions for visual elements and design, strategies for call-to-action optimization, and recommendations for testing and optimization; this is important because it will provide conversion experts with a step-by-step approach to implementing the principle of focus and help them create landing pages that effectively sell to high-paying clients.
Entrepreneurs and content creators, even successful ones, are only human. Sometimes, our motivational wells dry up. We get burned out, run-down, and weary. The problem? Entrepreneurs have to keep hustling even when our energy is gone and our batteries are dead. Nobody is going to run your business for you. Nobody is going to swoop […]
This was originally published in June of 2019, and updated in 2020. Are you a freelancer, writing your way to steady paychecks? Are you interested in breaking into wordsmithing to stay independent and self-employed? Good on you: The freelance writing landscape has come a long way over the past decade, and it’s getting better every […]
What are some business lessons you wished you knew sooner? 🤔 My first and main business, Express Writers, just turned a full decade old this week. (Happy birthday to us!!) At the beginning, I was 19 years old, in search of my passion, which was writing & making money on the internet. I found content […]
If you’re wondering how important writing is in today’s workplace, there’s an incredible study out there from the National Association of Colleges and Employers that reveals 73.4% of employers are looking for candidates who have strong writing skills. Right next to leadership and teamwork, written communication ranked #3 in most desired qualities. No matter what […]
I’ve been investing in YouTube video production for my business since 2017. In fact, I spend 3-4 entire days per month filming and delegating the footage to my YouTube producer. On average, I spend around $300 per month on production. However, it wasn’t until my third year doing it that I got monetized on YouTube, […]
Mindfulness and mindset — I believe these practices are directly responsible for 70% of my success. But facts, friends: I’m not your naturally positive, starry-eyed optimist. By nature, I’m a pessimist. (Aka, realist.) This fact may have a great deal to do with the fact that I grew up in a household of four, where […]