Use heat maps and user recordings to optimize Website UX/UI and design, resulting in improved e-commerce performance.
Utilize big data technology to analyze and store large amounts of data, enabling businesses to make informed decisions and drive growth.
Analyze the sales funnel to improve e-commerce conversion rates, which is important for increasing revenue and maximizing the effectiveness of online marketing efforts. Benefits: By optimizing conversion rates through funnel analysis, businesses can identify and address any bottlenecks or issues in the customer journey, resulting in higher sales and improved ROI.
Analyze social media data to develop effective marketing strategies for e-commerce, which will enhance customer engagement and drive sales.
Getting paid to put words on a page… now isn’t THAT the dream? You can do it. It’s totally possible. But how do you start??? Most people will tell you to start like this: Maybe get a degree or take some fancy course Offer up your services for free until you’ve built up a portfolio […]
There are many amazing women who are impacting the marketing industry for the better with their talents. And adding them to your follow list will give the opportunity to: Learn what GREAT marketing looks like. Read, absorb, and learn from their ideas. Be inspired (and perhaps feel a little pressure from these superwomen 🦸♀️) to […]
This February, I dropped $4,400 on a new 16″ MacBook Pro. I’m approaching ten years of full-time entrepreneurship this May, and, I just turned 30. Getting the new MacBook Pro felt like an accurate way to celebrate. Every single computer I buy is a massive investment that gives me an even bigger return. My entire […]
What is self worth? Growing up inside of a cult for two decades of my life, I was constantly fed this lie: thinking you have any kind of inherent self-worth – well, that’s from the devil. I was trained to think I was less-than. Supposedly, that was to make me more humble. In reality, being […]
If you’re wondering how important writing is in today’s workplace, there’s an incredible study out there from the National Association of Colleges and Employers that reveals 73.4% of employers are looking for candidates who have strong writing skills. Right next to leadership and teamwork, written communication ranked #3 in most desired qualities. No matter what […]
Is a marketing degree worth it? 🤔 Good question. After all, marketing is one of the hottest fields out there right now for jobs. 🔥 The stats paint an incredible picture (via LinkedIn’s jobs report): Marketing jobs have grown by 63% in the last 6 months. 381,000 marketing jobs were posted within the last year. […]