The main goal of optimizing the landing page is to increase conversions and align with the objectives of the campaign, ultimately driving more leads or customers to take a desired action. By designing the landing page in a way that aligns with the campaign's goals, it will contribute to the overall success of the campaign by increasing brand awareness, driving sales, or generating leads. This detailed description of the landing page's main goal and its significance within the campaign strategy will provide a clear understanding of how it will contribute to the achievement of the campaign's objectives.
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