Create a comprehensive list of design elements, techniques, and their corresponding impacts that can be utilized to generate a sense of urgency and motivate visitors to take action on a landing page, providing specific examples and discussing the psychological principles behind these strategies.
“Find the next Steve Jobs, and you’re golden.” Ever hear that one before? There’s a myth out there that the most profitable companies have charismatic leaders at their helm. It’s the only way to succeed, they say. I used to believe it. When I escaped from a cult in the middle of the night at […]
Let’s be honest. If you’re a busy entrepreneur or marketer, you might be thinking, “Books?! I have no downtime to read a book.” Do you ever feel like you’re a clown juggling dozens of balls at once – family, work, hobbies, and more? If you pause for just one second, you might drop an important […]
Mindfulness and mindset — I believe these practices are directly responsible for 70% of my success. But facts, friends: I’m not your naturally positive, starry-eyed optimist. By nature, I’m a pessimist. (Aka, realist.) This fact may have a great deal to do with the fact that I grew up in a household of four, where […]
Is starting an online business worth it? Let me answer that question right out of the gate: YES. …With a few caveats, of course. 👀 Starting your own business is not all sunshine and rainbows. It’s an insane amount of work, and it requires a dedication to your endeavor like none other. (50% of businesses […]
You’ve been waiting all week for an important email. The hours are ticking, and the days keep passing, but there’s nothing in your inbox. Then it clicks. You check your spam folder, and sure enough, it’s been sitting there for days. 😱 Google blocks 10 million emails per minute and tries to guarantee that less […]
In 2021, a whopping 28% of small businesses still didn’t have a website. Even before the start of the pandemic, most people expected companies to have an online presence. Without a website, your customers don’t know where you’re located or what your opening hours are. And frankly, they probably don’t even know you exist. Maybe […]