Learn how to expertly manipulate lighting and composition to create visually captivating product images for mobile eCommerce, ultimately increasing customer engagement and driving sales.
Create visually appealing and mobile-optimized eCommerce ads to increase their effectiveness and reach a wider audience.
Use user-generated product images in mobile eCommerce ads to increase social proof and engagement, which will ultimately lead to higher conversion rates and sales.
Optimizing eCommerce ads for mobile readability and navigation is important to enhance user experience and drive conversions, as more and more users are accessing websites through mobile devices.
This was originally published in June of 2019, and updated in 2020. Are you a freelancer, writing your way to steady paychecks? Are you interested in breaking into wordsmithing to stay independent and self-employed? Good on you: The freelance writing landscape has come a long way over the past decade, and it’s getting better every […]
There are many amazing women who are impacting the marketing industry for the better with their talents. And adding them to your follow list will give the opportunity to: Learn what GREAT marketing looks like. Read, absorb, and learn from their ideas. Be inspired (and perhaps feel a little pressure from these superwomen 🦸♀️) to […]
This February, I dropped $4,400 on a new 16″ MacBook Pro. I’m approaching ten years of full-time entrepreneurship this May, and, I just turned 30. Getting the new MacBook Pro felt like an accurate way to celebrate. Every single computer I buy is a massive investment that gives me an even bigger return. My entire […]
I’ve been investing in YouTube video production for my business since 2017. In fact, I spend 3-4 entire days per month filming and delegating the footage to my YouTube producer. On average, I spend around $300 per month on production. However, it wasn’t until my third year doing it that I got monetized on YouTube, […]
Mindfulness and mindset — I believe these practices are directly responsible for 70% of my success. But facts, friends: I’m not your naturally positive, starry-eyed optimist. By nature, I’m a pessimist. (Aka, realist.) This fact may have a great deal to do with the fact that I grew up in a household of four, where […]
Riddle me this: ❓ How well do you know your (buying) audience? If the answer is “Not well” or “I’m guessing about a lot of things,” do you know how to close that knowledge gap? And, once you have that knowledge, do you know what tools you can use to ensure you speak to them […]