Create a comprehensive list of actionable steps and recommendations for building trust and increasing conversions on landing pages for high-paying clients, including strategies such as incorporating social proof, highlighting credentials and testimonials, utilizing trust symbols, addressing objections, and creating a compelling value proposition, to help conversion experts effectively sell to their target audience.
This was originally published in June of 2019, and updated in 2020. Are you a freelancer, writing your way to steady paychecks? Are you interested in breaking into wordsmithing to stay independent and self-employed? Good on you: The freelance writing landscape has come a long way over the past decade, and it’s getting better every […]
Getting paid to put words on a page… now isn’t THAT the dream? You can do it. It’s totally possible. But how do you start??? Most people will tell you to start like this: Maybe get a degree or take some fancy course Offer up your services for free until you’ve built up a portfolio […]
This February, I dropped $4,400 on a new 16″ MacBook Pro. I’m approaching ten years of full-time entrepreneurship this May, and, I just turned 30. Getting the new MacBook Pro felt like an accurate way to celebrate. Every single computer I buy is a massive investment that gives me an even bigger return. My entire […]
What are some business lessons you wished you knew sooner? 🤔 My first and main business, Express Writers, just turned a full decade old this week. (Happy birthday to us!!) At the beginning, I was 19 years old, in search of my passion, which was writing & making money on the internet. I found content […]
If you’re wondering how important writing is in today’s workplace, there’s an incredible study out there from the National Association of Colleges and Employers that reveals 73.4% of employers are looking for candidates who have strong writing skills. Right next to leadership and teamwork, written communication ranked #3 in most desired qualities. No matter what […]
I’ve been investing in YouTube video production for my business since 2017. In fact, I spend 3-4 entire days per month filming and delegating the footage to my YouTube producer. On average, I spend around $300 per month on production. However, it wasn’t until my third year doing it that I got monetized on YouTube, […]