Use user experience data to optimize e-commerce websites, resulting in improved design and functionality for a better user experience.
Use location and demographic data to target marketing efforts and optimize e-commerce businesses, increasing customer engagement and sales.
Use data visualization tools to analyze customer behavior and increase sales for e-commerce businesses, providing valuable insights for optimization.
Use marketing automation data to create targeted email and social media campaigns, which will drive e-commerce business growth and increase customer engagement.
This was originally published in June of 2019, and updated in 2020. Are you a freelancer, writing your way to steady paychecks? Are you interested in breaking into wordsmithing to stay independent and self-employed? Good on you: The freelance writing landscape has come a long way over the past decade, and it’s getting better every […]
There are many amazing women who are impacting the marketing industry for the better with their talents. And adding them to your follow list will give the opportunity to: Learn what GREAT marketing looks like. Read, absorb, and learn from their ideas. Be inspired (and perhaps feel a little pressure from these superwomen 🦸♀️) to […]
What are some business lessons you wished you knew sooner? 🤔 My first and main business, Express Writers, just turned a full decade old this week. (Happy birthday to us!!) At the beginning, I was 19 years old, in search of my passion, which was writing & making money on the internet. I found content […]
…You’re a writer. It isn’t a title you throw around lightly. You’re not writing crappy fiction in your spare time (or whenever you feel the “poetic urge”), and you’re not just banking on your English degree or your love for reading. You have actual skill and enthusiasm for putting great sentences and paragraphs together. You […]
Let’s be honest. If you’re a busy entrepreneur or marketer, you might be thinking, “Books?! I have no downtime to read a book.” Do you ever feel like you’re a clown juggling dozens of balls at once – family, work, hobbies, and more? If you pause for just one second, you might drop an important […]
Do you know how to start a brand from nothing? Can you start a brand without knowing for sure whether it will work? …Just kidding. Those were trick questions. 😅 Because… There IS a roadmap to starting a brand, no matter your niche or industry. You don’t have to start from zero. You NEVER have […]