Adobe Launches Premiere Pro’s AI Video Extender

April 2, 2025

Adobe launches Premiere Pro’s generative AI video extender, promising a fix. Let’s examine the AI-powered search panel and caption translations which may impact the speed and performance across Apple silicon and Windows devices.

What’s New with Premiere Pro?

Adobe is rolling out version 25.2 of Premiere Pro, which includes some neat upgrades. These features, previously in beta, are now available to all users. It also includes features that can improve your privacy policy by creating privacy layers for your creative assets.

Let’s take a look at what this means for your editing workflow. These changes will impact not only your workflow, but also the cost of doing business using such a tool.

Generative Extend: More Time, More Options

One of the most interesting updates is Generative Extend. It lets you extend your clips by up to two seconds.

Adobe launched its Firefly generative AI video model to power this feature. This is useful if you need extra time for transitions or to fix unplanned movements without re-shooting. It can be especially useful for vertical video projects.

Adobe launched this feature as part of its rollout and it now supports 4K quality. It can also extend background audio up to ten seconds or two seconds when paired with video, excluding speech or music. A lot of great features are packed in.

Clip Extension: Add up to 2 extra seconds to your video clips, enough to extend those hard transitions.
Ambient Audio Extension: Generate more ambient audio, up to 10 seconds or 2 seconds combined.
4K Resolution: Generative Extend produces video clips at high quality for better delivery to media channels.

When using the extension feature for your videos, you can feel confident that the resolution and generated audio will support your edits. Consider how the expanded text functionality works when adding extensions as well.

Currently, Generative Extend is free for a limited time. After this promotional phase, using it will cost Firefly generative ai credits.

These credits are part of Creative Cloud subscriptions, giving you between 25 and 1,000 credits monthly, depending on your plan. You can also buy a Firefly credit subscription that gives you 2,000 credits per month for $10. This makes it a good option to extend media if you need it.

While it is unknown exactly how much using Generative Extend feature will cost per usage, Adobe mentioned that “price will vary based on the format, frame rate, and resolution of your video.” This credit consumption based payment strategy can impact production cost.

AI-Powered Search Panel: Find Footage Faster

Another big improvement is the AI-powered Search panel. This feature automatically recognizes the content of your video clips.

This update significantly enhances media intelligence search capabilities.

Adobe also recognizes 5 generative AI trends to watch out for in 2025, that all of this is an inevitable transition to increase productivity, streamline costs, and do things more creatively than ever.

This lets you search for footage using text. For instance, you could search for “close-ups of hands working in a kitchen.”

According to recent reporting, Amazon plays catch-up with Alexa generative AI. It’s good that these companies continue to innovate and add functionality.

No more wasting time sifting through hours of footage. The AI-powered Search panel is the latest addition to a growing library of generative AI tools.

Premiere Color Management: Simplified Color Grading

With Premiere Pro’s new version release, you’re now able to simplify color grading your raw videos. There’s an automated approach of transforming log and raw files directly to SDR or HDR without needing lookup tables, thus giving a smoother entry to color grading videos for both students and professionals alike.

The sequence color options have also been expanded with the new update. It makes color space matching much easier.

Caption Translations: Reach a Global Audience

Premiere Pro can now automatically translate video captions into 27 languages using AI. You can also show multiple caption tracks at once during editing.

According to constructor.com, one of the best 3 Use Cases for generative AI in product discovery, it is clear to see all the benefits that generative AI features such as captioning can provide to the overall content value.

Other Updates and Tools

Here are some other additional products now supported with the newest Premiere Pro updates:

After Effects 25.2: Which includes HDR monitoring, animation controls, support for 3D FBX models, and animated environmental light effects.
High Performance Preview Playback: Lets users preview compositions by utilizing both RAM and local disks in its cache system.

AI Video Editors

Outside of Adobe, there’s are other popular AI video editing tools available.

If you want to review or to get a more in-depth understanding, consider looking into some of these AI video editors. Be sure to also consider any IP issues when you start to transform logs and raw files.

Let’s explore some available AI video platforms below:

Runway
HeyGen
Animaker

Many AI video and generative AI tools, continue to offer functionality like background and object removals, motion tracking, style transfers, and voiceovers. AI tools are making editing audio much easier as well.

Many creative agencies or small content shops can stand to greatly benefit from such technological integrations to their editing and overall post production workflows. These integrations can also lead to an improved properties panel for enhanced project control.

Premiere Pro’s new version: Potential Impact?

As someone with over a decade of experience creating content, here is what I think: Generative AI can really speed up certain editing workflows.

These AI tools are like having a super-powered assistant that can handle time-consuming tasks. If you’re trying to deliver an asset on a tight deadline and need that extra help, Premiere Pro and other tools could assist you. This could be a great clip to consider using Premiere Pro to generate the extra time needed for your editing workflow.

Limitations of Generative Extend

It’s important to note that the generative extend feature is not without its limitations. The quality of the extension depends heavily on the source media and the complexity of the scene.

Also, complex scenes with many moving parts may produce less convincing results. Understanding these limitations of generative extend will help you use the tool effectively and manage expectations.

Also keep in mind the camera angles, to produce the best result. Having the wrong camera angles may affect your edits.

Conclusion

The impact of this and other tools cannot be ignored. It seems pretty apparent that it can help save some money in your pocket as well. Because Adobe launched Premiere Pro’s generative AI video extender, video editing gets easier and faster.

With AI-powered search, color management, and captioning, you can work more efficiently. If you want to improve video making with great integrations, now’s the time. Also consider improving your graphics workflows as well, by matching colors and expanding your content.

Make sure to explore everything that these changes have to offer.

Workmind – Blog