If you’re a content creator, SEO agency, or freelance writer aiming to grow your audience swiftly in 2023, a newsletter is a must-have tool in your kit.

Worldwide, there are 4 billion daily email users. And, even though it’s technically an old technology, 77% of marketers say email engagement continues to climb.

That said, if you’re brand new to newsletters, creating one from scratch can seem overwhelming.

The solution I’ve found incredibly useful recently is beehiiv, a platform designed to help you launch and manage newsletters effortlessly.

For instance, my newsletter, AI Curious, is entirely written and managed using beehiiv. 

Why did we create AI Curious?

At BrandWell, we wanted to create an AI newsletter that answers the “So what?” of AI news and gives readers actionable information on AI that isn’t just a round-up of new tools or articles.

We see a huge opportunity to cut down on the overload people can experience when trying to keep up with all the new information, tools, and training that comes out daily — not to mention give people information on what matters.

With those goals in mind, I set out on a mission to find the best newsletter platform, one that didn’t have a huge learning curve and would save me time while being robust enough to allow some flexibility.

Luckily I was told in passing about beehiiv. Once I tried it, I was hooked. 🎣

So what sets beehiiv apart? It’s simple and easy to use, especially if you’re a newsletter newbie, but it still has a robust set of features.

Being in the AI space, I’m always looking for ways to save time on my tasks, whether that’s with AI or not. With beehiiv, the time it takes to write each newsletter issue is drastically cut down for me.

Custom templates, an easy-to-use interface, a great editor, and simple options like split testing multiple subject lines make getting out each new issue a breeze.

But let’s dig deeper. Here’s your introduction to your new best friend for finally producing that newsletter you’ve always wanted to start.

Table of Contents

• Inside the beehiiv Dashboard
• How BrandWell Uses beehiiv
• The Power of Templates
• Unleashing the Full Editor
• beehiiv Website Feature: A Game-Changer
• Pricing – Grow with Your Audience
• beehiiv: Incredible Newsletters, Simplified

Inside the beehiiv Dashboard

The beehiiv dashboard is user-friendly and intuitive. It displays all your newsletters in one place.

The main Beehiv dashboard

The Posts dashboard, where you can view all your newsletter issues at a glance

It also gives you insights into how your newsletter is doing. From stats about your growth to tools that will help you reach a larger audience, this dashboard is your hub for all your newsletter needs.  

• Analytics – Track metrics like open rates, click rates, and active subscribers.
• Growth tools – Beehiv has built-in tools for growth like segmentation options and one-click polls to make your newsletters more engaging.

Screenshot: Beehiv

How BrandWell Uses beehiiv

At BrandWell, we prioritize efficiency and audience engagement. That’s why we chose beehiiv as our preferred platform for creating and managing our newsletters.

• To begin with, the user-friendly and intuitive dashboard gives us a comprehensive view of our newsletter. This not only allows us to manage them with ease but also offers actionable insights on growth metrics like open rates, click rates, and the number of active subscribers. These insights are invaluable for crafting targeted strategies that align with our growth ambitions.
• The built-in growth tools offered by beehiiv are incredibly beneficial for enhancing the interaction with our audience. Using features like segmentation options and one-click polls, we have been able to customize our content, making our newsletters more engaging and personal.
• One of our favorite aspects of beehiiv is the power of templates. Every day opens up a flood of new AI news, tools, and tutorials in various formats, and maintaining consistency across our newsletters can be challenging. But with beehiiv’s easy-to-use templates, we have been able to ensure a uniform look and feel in every issue. This not only saves time but also promotes brand recognition and trust amongst our subscribers.
• Another element that sets beehiiv apart is its Full Editor. We often incorporate a variety of media types in our newsletters, and beehiiv’s robust editor makes it simple to integrate images, code blocks, and even social media posts into our content. This feature enriches the experience for our readers and encourages higher engagement.
• Finally, with the beehiiv Website Feature, we’ve been able to take our newsletters beyond the inbox. Our newsletters are now accessible on dedicated websites, ensuring our content is never lost in the clutter of our readers’ inboxes. This added visibility has been a game-changer for us, extending our reach and boosting engagement.

In summary, beehiiv has streamlined our newsletter creation process, helped us engage more effectively with our audience, and reinforced our brand’s consistency, proving itself to be an indispensable tool in our content marketing arsenal.

Let’s go over each of our favorite features to show you how they work a bit more in-depth.

The Power of Templates

One of beehiiv’s standout features is the ability to create and use templates. These templates help retain the format of each newsletter issue, maintaining consistency for your readers. 

Templates will save you considerable time if you have recurring elements in your newsletters, such as an introductory note at the beginning or a call to action toward the end.

 

 

Need more tips on getting started creating your newsletter? Check out our guide on how to design your newsletter for great results.

Unleashing the Full Editor

What if you’re not a newsletter novice and want to really up your email game? beehiiv’s robust editor lets you add elements with just a click. You can easily integrate images, code blocks, sections, TikTok videos, Instagram posts, and more. 

That said, the advanced features don’t hold new users at a distance. The user-friendly interface also allows you to add a title and subtitle, change your URL slug, and include your thumbnail. With beehiiv, crafting engaging newsletters becomes a breeze, even if you’ve never done it before.

Along with publishing AI Curious on beehiiv, I also syndicate it to LinkedIn via their Newsletter feature. 

However, the experience I get with writing a newsletter on beehiiv is way better than writing on LinkedIn.

For instance, the formatting options available are more robust, you have more options in media that you can include (such as larger file sizes), and you can drag and rearrange sections of your newsletter easily and intuitively. You don’t get that level of ease of use for free with most other newsletter platforms. 

beehiiv Website Feature: A Game-Changer

Not just an email newsletter platform, beehiiv also enables you to create and customize your own newsletter website. This adds another channel for your readers to access your content. For example, my AI Curious newsletter is available on its own website, aicurious.com.

 

It’s easy for your newsletter to get buried in your readers’ inboxes, so having an alternative option for them to access it and read it whenever they want is a game-changer. 

 

Pricing – Grow with Your Audience

What about the cost? 

Good news! beehiiv offers a free plan to help you get your newsletter off the ground. It includes some really great features, too, like:

• Web hosting
• Analytics
• Audience segmentation
• A CMS to manage your newsletters
• Customization options
• And more

And as your audience grows, you can upgrade your plan accordingly, meaning your beehiiv subscription grows with you.

 

At BrandWell, we use the “Scale” plan because we want the full stack of features to help us build and grow an epic newsletter.

beehiiv: Incredible Newsletters, Simplified

In conclusion, beehiiv is an indispensable tool if you’re looking to simplify your newsletter process. Its easy-to-use editor, template feature, and website functionality make it my go-to tool for my AI Curious newsletter. 

Check out beehiiv right now and sign up for BrandWell to revolutionize your newsletter game, just as it did for me! 🐝

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