Are you using ShareThis Dashboard for Google Analytics to monitor your website traffic but feel limited by its default settings? Perhaps you want deeper insights or a more tailored experience? Customizing the plugin used to require complex coding, but with AI, it’s now within reach for everyone. This article will guide you through the process of customizing the system to perfectly fit your needs, even without coding experience.

What is ShareThis Dashboard for Google Analytics?

ShareThis Dashboard for Google Analytics is a WordPress plugin designed to make it easy for you to integrate Google Analytics with your website. Instead of messing with code, you can use the system to connect your Google Analytics account and view reports directly within your WordPress admin dashboard. It offers a simplified way to track your website’s performance, see who’s visiting, and understand how they’re interacting with your content. The plugin has a 3.6/5 star rating with 138 reviews and boasts over 100K active installations, showing its popularity within the WordPress community. It’s designed to be beginner-friendly, giving you access to essential website analytics without needing to be a coding expert. For more information about the plugin, visit the official plugin page on WordPress.org.

Why Customize it?

While the default settings of the plugin work well for many users, they don’t always provide the specific insights needed for every website. Sometimes you need something more tailored to your unique business goals. The standard reports might not track the exact metrics you care about, or the interface might not present the data in the most useful way for your team.

Customizing the plugin allows you to overcome these limitations. You can extend its functionality to track specific events, integrate it with other marketing tools, or create custom dashboards that highlight the data most relevant to your business. Think about a small e-commerce store. They might want to track specific product page views or the number of abandoned carts. Standard analytics dashboards may not offer this level of detail out-of-the-box. Customization would allow them to monitor these key metrics directly within their WordPress admin area. This means better insights, faster decision-making, and ultimately, improved results.

So, is customization worth it? If you find yourself constantly exporting data to create custom reports or wishing the plugin could do just a little bit more, then the answer is likely yes. It empowers you to get the most out of your analytics data and make informed decisions based on your specific needs.

Common Customization Scenarios

Extending Core Functionality

Sometimes, the standard features of the plugin don’t quite cover everything you need to track. You might want to monitor specific user actions, like button clicks or form submissions, that aren’t automatically captured. This limited tracking can leave you with incomplete data, hindering your ability to understand user behavior fully.

Through customization, you can add tracking for these specific events. You could track when users download a resource, watch a video, or interact with a particular element on your page. For example, a non-profit organization might want to track donations made through a specific form on their website. By customizing the plugin, they could set up event tracking to monitor the number of donations received and the average donation amount, providing valuable insights into their fundraising efforts. AI can make this implementation much easier by helping you generate the necessary tracking code and integrate it seamlessly with the plugin’s existing functionality.

Integrating with Third-Party Services

You probably use other tools for marketing, sales, or customer support. A disconnect between your analytics and these systems makes it difficult to see the big picture of your customer journey. Manually piecing together data from different sources is time-consuming and prone to errors.

Customization allows you to seamlessly integrate the tool with other services. You could connect it to your CRM to track how website activity translates into leads and sales, or integrate it with your email marketing platform to see how email campaigns drive traffic to your site. Imagine you’re running an online course platform. You can integrate the plugin with your course management system to track student progress, identify popular course modules, and optimize the learning experience. AI can simplify this integration by generating the necessary API calls and data mappings, saving you hours of manual coding and configuration.

Creating Custom Workflows

The default workflow of the plugin might not align perfectly with your team’s processes. You might need a more streamlined way to access the data you need, or you might want to automate certain tasks. This inflexibility can lead to inefficiencies and wasted time.

With customization, you can create custom workflows that fit your specific needs. You could set up automated reports that are emailed to your team on a regular basis, or create custom dashboards that highlight the key metrics they need to track. Consider a marketing agency managing multiple client websites. They could customize the plugin to create a centralized dashboard that displays key metrics for all their clients, providing a comprehensive overview of their performance. AI can assist in building these custom workflows by generating the necessary code to automate tasks and create personalized dashboards based on your specifications.

Building Admin Interface Enhancements

The plugin’s default admin interface may not be the most intuitive or user-friendly for your team. You might want to add custom fields, rearrange the layout, or create new sections to display data in a more meaningful way. This can lead to frustration and difficulty in using the plugin effectively.

Customization allows you to enhance the admin interface to better suit your team’s needs. You could add custom fields to track specific data points, rearrange the layout to prioritize the most important information, or create new sections to display custom reports. For example, a real estate company could customize the admin interface to display property listings alongside website traffic data, providing a comprehensive view of their marketing efforts. AI can help you build these enhancements by generating the necessary code to modify the admin interface and create a more user-friendly experience.

Adding API Endpoints

You might want to access the plugin’s data from other applications or services. However, without a dedicated API, it’s impossible to programmatically retrieve and use this information. This limits the plugin’s integration capabilities and prevents you from leveraging its data in other contexts.

Customization allows you to add custom API endpoints to the plugin, enabling you to access its data programmatically. You could then use this API to integrate the tool with other applications, build custom reports, or automate tasks. Imagine you want to create a mobile app that displays website traffic data from the plugin. By adding a custom API endpoint, you can easily retrieve this data and display it in your app. AI can greatly simplify the process of creating API endpoints by generating the necessary code and handling the authentication and security aspects of the API.