Ever wished you could tweak your WooCommerce wishlist to perfectly match your store’s unique needs? Maybe you want to add extra fields during checkout, or seamlessly integrate with a specific payment gateway. The good news is, it’s totally possible! This article will show you how to customize WPC Smart Wishlist for WooCommerce to create a wishlist experience that’s truly your own. And, we’ll explore how AI-powered solutions can make the whole process significantly easier and faster.

What is WPC Smart Wishlist for WooCommerce?

WPC Smart Wishlist for WooCommerce is a handy plugin that lets your customers save their favorite products for later purchase. Think of it as a virtual shopping cart where people can stash items they’re interested in but aren’t quite ready to buy. This is a fantastic way to improve customer engagement and potentially boost sales. Instead of losing track of desired items, your customers can easily find them again, leading to a smoother and more enjoyable shopping experience.

It boasts key features like allowing customers to create multiple wishlists, share them with friends, and receive notifications when items on their wishlist go on sale. With a solid 4.8/5 stars based on 34 reviews and over 100,000 active installations, the plugin is a popular choice for WooCommerce store owners looking to enhance their customer experience. For more information about the plugin, visit the official plugin page on WordPress.org.

While it offers a great set of features out of the box, sometimes you’ll need to go beyond the default settings to perfectly match your store’s unique branding and functionality.

Why Customize it?

While the plugin provides a solid foundation for wishlist functionality, its default settings might not always perfectly align with your specific needs. Perhaps you need the wishlist button to have a different design to fit your branding, or you want to integrate it with a custom loyalty program. That’s where customization comes in.

Customizing the plugin lets you tailor it to exactly how you want it to function. It allows you to add unique features, modify existing ones, and seamlessly integrate with other plugins or services you’re already using. The benefits are significant: improved user experience, enhanced branding, increased conversion rates, and greater control over your store’s functionality.

Consider a high-end clothing store. They might want to customize the wishlist to include options for saving preferred sizes and colors, sending personalized “restock” notifications, or even offering exclusive discounts to customers who regularly use the wishlist feature. Another example is an online bookstore that wants to allow users to create public “reading lists” based on their wishlists, encouraging social sharing and discovery.

Customization is worth it when the default functionality doesn’t quite cut it, and you need to tailor the plugin to achieve specific business goals or provide a unique user experience that sets you apart from the competition. If you’re looking to take your wishlist feature from good to exceptional, customization is the answer.

Common Customization Scenarios

Customizing Checkout Flow and Fields

The standard WooCommerce checkout process, even with the wishlist feature, might lack specific information you need from customers. For example, you might require additional details for specific product types or want to offer customized shipping options based on the contents of the wishlist.

Through customization, you can add extra fields to the checkout page that are relevant to items on the wishlist, modify the order of checkout steps, or create conditional logic that displays different fields based on what’s in the customer’s wishlist. Imagine an online art supply store that needs to collect details about the type of canvas, preferred paint medium, or specific brushes a customer has added to their wishlist. By customizing the checkout flow, they can ensure they gather all necessary information for a smooth and accurate order fulfillment.

AI tools can significantly simplify this process by generating the necessary code to add these custom fields and modify the checkout flow, saving you hours of manual coding and debugging.

Adding Custom Product Types

WooCommerce supports various product types like simple, variable, and grouped products. However, if you sell something unique like downloadable software, custom-made jewelry, or subscription boxes, you might need to create a custom product type to handle specific attributes and functionalities.

By customizing the plugin, you can extend the wishlist functionality to seamlessly support these custom product types. This ensures that customers can easily add these unique items to their wishlist and that the wishlist accurately reflects the specific attributes of each product. For example, a website selling downloadable software could allow users to save different versions of software to their wishlist based on their operating system. It makes the system far more flexible for niche ecommerce implementations.

AI can accelerate the integration of custom product types with the wishlist by automatically generating the code needed to handle the new product attributes and ensure compatibility with the existing wishlist features. This allows you to quickly launch and manage a wider range of products with confidence.

Integrating with Third-Party Payment Gateways

While WooCommerce supports several popular payment gateways out of the box, you might want to integrate with a less common or locally preferred payment gateway for better transaction rates or to cater to a specific customer base. This can sometimes lead to compatibility issues with the wishlist, especially if the gateway requires custom handling of product data.

Customization allows you to bridge the gap between the plugin and your chosen payment gateway, ensuring that all products, including those on the wishlist, are correctly processed during checkout. This might involve modifying the way product data is passed to the gateway or handling custom transaction confirmations. A website operating in a country with a unique payment system can integrate its local payment gateway ensuring smooth transactions from products within a customer’s wishlist.

AI assistance can generate the code required to adapt the plugin to different payment gateway APIs, streamlining the integration process and minimizing the risk of errors.

Creating Custom Email Templates

The default WooCommerce email templates are functional, but they might not perfectly reflect your brand’s voice and visual identity. You might want to customize them to include more personalized messaging, showcase featured products, or promote special offers related to items on the wishlist.

By customizing the email templates triggered by the wishlist (e.g., “item added to wishlist,” “wishlist item on sale”), you can create a more engaging and on-brand communication experience. This could involve modifying the layout, adding custom headers and footers, or including personalized recommendations based on the items in the customer’s wishlist. An online jewelry store can send out email templates that feature custom images of items from the user’s wishlist when they go on sale, enticing them to buy.

AI can assist in generating HTML email templates that are visually appealing and responsive, while also incorporating dynamic content related to the user’s wishlist, saving you the time and effort of manual design and coding.

Building Advanced Product Filters

The standard WooCommerce product filters might not be sufficient for customers with extensive wishlists, especially if your store has a wide variety of products. Customers may struggle to quickly find specific items within their wishlist based on criteria like price range, product category, or specific attributes.

Customization allows you to create advanced product filters that are specifically tailored to the items in the wishlist. This empowers customers to quickly narrow down their selection based on their desired criteria, making it easier to find and purchase the products they’re looking for. Imagine a user with a large number of items on their wishlist suddenly wants to only see the items from their favorite brands, or products under a certain price point. This makes the user experience more dynamic and engaging.

AI can help you generate the code required to implement these advanced filters, ensuring that they are seamlessly integrated with the wishlist and function efficiently, even with a large number of products.