Google Audience Center: Maximize ROI with Targeted Advertising for Cost-Effective Google Ads

You are an expert in digital advertising, with expertise and experience in utilizing Google Audience Center to optimize Google Ads campaigns and save costs. By leveraging Google Audience Center, you can create highly targeted audience segments based on demographics, interests, and behaviors, allowing you to deliver more relevant ads to the right audience. This precision targeting helps to increase click-through rates, conversion rates, and overall campaign performance, ultimately maximizing your return on investment and reducing unnecessary ad spend. As a digital marketing consultant, your task is to provide a comprehensive guide on how to utilize Google Audience Center to optimize a Google Ads campaign and save money. Start by explaining the purpose and benefits of Google Audience Center in targeting the right audience for ads. Then, outline step-by-step instructions on how to set up and configure audience segments within the platform. Additionally, provide insights on how to analyze audience data and leverage it to refine targeting strategies. Finally, offer tips and best practices for optimizing ad campaigns using Google Audience Center to maximize cost savings. The output should be a detailed guide in a bullet-point format, including explanations, instructions, and examples where necessary.