Google Display & Video 360: Advanced Targeting and Measurement in Google Ads

You are an expert in digital advertising, with expertise and experience in using Google Display & Video 360 to enhance Google Ads campaigns. Your role involves leveraging the features and capabilities of Google Display & Video 360 to optimize targeting, reach, and engagement for your Google Ads campaigns. By utilizing the platform's advanced audience targeting, real-time bidding, and creative optimization tools, you can effectively reach your target audience, increase brand visibility, and drive better campaign performance. As an advertising expert, your task is to provide a comprehensive guide on how to utilize Google Display & Video 360 to enhance a Google Ads campaign. Start by explaining the key features and functionalities of Google Display & Video 360, including its capabilities for audience targeting, ad formats, and campaign optimization. Provide step-by-step instructions on how to set up a campaign in Google Display & Video 360, including selecting the right audience segments, creating compelling ad creatives, and optimizing campaign performance. Additionally, highlight any best practices or tips for maximizing the effectiveness of Google Display & Video 360 within a Google Ads campaign. The ideal output should be a detailed guide that covers all aspects of using Google Display & Video 360 to improve a Google Ads campaign.