Create a comprehensive guide on setting up, optimizing, and monitoring Google Shopping ads within a Google Ads campaign to maximize campaign performance and enhance overall advertising strategy. This task is important because it will provide digital marketing consultants with the knowledge and guidance needed to effectively utilize Google Shopping ads and drive better results for their clients.
Create a comprehensive guide on effectively using Google Ads for Video to maximize reach and engagement, including step-by-step instructions, best practices, and examples of successful video ad campaigns, in order to help advertisers captivate their target audience and expand their reach.
Create a comprehensive guide on using Google Ads phone call campaigns to maximize conversion rates, explaining the benefits of phone call conversions, outlining the steps to set up campaigns, providing tips on optimization, and offering insights on measuring success. This task is important because it will help digital marketing consultants enhance customer engagement and increase sales through effective use of Google Ads phone call campaigns. The benefits of this task include capturing high-intent leads, increasing customer engagement, and improving conversion rates, ultimately leading to increased sales and business growth.
Create a comprehensive guide on how to use bid adjustments in Google Ads campaigns to save money, including explanations, step-by-step instructions, and recommendations, in order to maximize cost savings and optimize ROI.
This was originally published in June of 2019, and updated in 2020. Are you a freelancer, writing your way to steady paychecks? Are you interested in breaking into wordsmithing to stay independent and self-employed? Good on you: The freelance writing landscape has come a long way over the past decade, and it’s getting better every […]
Getting paid to put words on a page… now isn’t THAT the dream? You can do it. It’s totally possible. But how do you start??? Most people will tell you to start like this: Maybe get a degree or take some fancy course Offer up your services for free until you’ve built up a portfolio […]
What are some business lessons you wished you knew sooner? 🤔 My first and main business, Express Writers, just turned a full decade old this week. (Happy birthday to us!!) At the beginning, I was 19 years old, in search of my passion, which was writing & making money on the internet. I found content […]
…You’re a writer. It isn’t a title you throw around lightly. You’re not writing crappy fiction in your spare time (or whenever you feel the “poetic urge”), and you’re not just banking on your English degree or your love for reading. You have actual skill and enthusiasm for putting great sentences and paragraphs together. You […]
Mindfulness and mindset — I believe these practices are directly responsible for 70% of my success. But facts, friends: I’m not your naturally positive, starry-eyed optimist. By nature, I’m a pessimist. (Aka, realist.) This fact may have a great deal to do with the fact that I grew up in a household of four, where […]
It’s inevitable: Life has both ups AND downs aplenty. ⬆⬇ But, when your path starts curving downward, how do you stay encouraged during those difficult times? If you struggle to cope when the universe deals you some not-so-great hands, it’s okay. You’re human. 💗 Just know… You’ll get through this. And, to help you along […]