Craft compelling narratives and marketing strategies that tap into customers' emotions, fostering a stronger connection and increasing the perceived value of products or services.
Maximize credibility and conversions with compelling testimonials on your landing page by providing guidance on the importance of testimonials in building trust and credibility, outlining key elements of a compelling testimonial, advising on placement and formatting, and providing tips on gathering and curating testimonials. This task is important because testimonials can significantly impact potential customers' trust and decision-making, leading to increased conversions and credibility for the product or service being showcased.
Develop a comprehensive strategy for premium service offerings to increase customer attraction and drive sales growth. This task is important as it will help businesses differentiate themselves from competitors and provide added value to customers. The benefits of this include increased customer loyalty, higher average order value, and improved overall profitability.
Develop packaging and branding strategies that enhance the perceived value of the product, which is crucial for achieving business success and gaining a competitive edge in the market.
Entrepreneurs and content creators, even successful ones, are only human. Sometimes, our motivational wells dry up. We get burned out, run-down, and weary. The problem? Entrepreneurs have to keep hustling even when our energy is gone and our batteries are dead. Nobody is going to run your business for you. Nobody is going to swoop […]
Picture this: You get a few random cards from the deck of life. You shuffle them around in your hand, looking for the “safest” ones. You play these cards, avoiding the ones that will get you into “trouble.” …And that’s all. Your life is decent, safe, and unspectacular. But sometimes a voice in your head […]
Getting paid to put words on a page… now isn’t THAT the dream? You can do it. It’s totally possible. But how do you start??? Most people will tell you to start like this: Maybe get a degree or take some fancy course Offer up your services for free until you’ve built up a portfolio […]
There are many amazing women who are impacting the marketing industry for the better with their talents. And adding them to your follow list will give the opportunity to: Learn what GREAT marketing looks like. Read, absorb, and learn from their ideas. Be inspired (and perhaps feel a little pressure from these superwomen 🦸♀️) to […]
This February, I dropped $4,400 on a new 16″ MacBook Pro. I’m approaching ten years of full-time entrepreneurship this May, and, I just turned 30. Getting the new MacBook Pro felt like an accurate way to celebrate. Every single computer I buy is a massive investment that gives me an even bigger return. My entire […]
What are some business lessons you wished you knew sooner? 🤔 My first and main business, Express Writers, just turned a full decade old this week. (Happy birthday to us!!) At the beginning, I was 19 years old, in search of my passion, which was writing & making money on the internet. I found content […]